Hotels and Resorts

Back in 2006 more than 83% of people contemplating travel around the world used the Internet to research or book travel, according to Prospectiv’s nationwide Travel Poll, its no surprise that number is now nearer 95%, with ever larger numbers of people looking to see more than just static images.

Hotelmarketing.com recently reported that a nationwide survey by Taylor Nelson Sofres (TNS) for Google and AOL found that nearly 80% of respondents said online video was as good as television for learning about advertisers, with more than 60% of respondents saying they had taken some action after watching an online web video advert.

It’s not just statistics that tell the story. Hotel and travel marketing experts agree that the online and video worlds are coming together because they complement each other so strongly. Video provides that extra level of experience on a website that helps build an emotional connection to the visitor by delivering the full impact of a hotel or holiday resort or destination’s unique blend of sights and sounds that conveys the feel that is a brand’s hallmark.

Here are a few ideas of how web video technologies could be used by Hotels or Resorts to get more bookings:

• Exciting Video Message Conveying the Brand and Qualities of the Hotel or Resort
• Video Tours of Rooms, Restaurant and Facilities
• Recording of Prestigious Events and Competitions
• Video of nearby beaches, attractions and activities
• Testimonials from Groups and Individuals
• Distribution of Video promotional material by internet or DVD