Professional Services

Choosing the right lawyer or consultancy to advise or represent you is not an easy call. In these cases most potential customers base their decision on various criteria depending on their situation. However the one thing they are all looking for is someone who they feel comfortable with. Video is the perfect online marketing tool to create a compelling, emotionally engaging video to help potential clients personally connect with a lawyer or consultant.

Reel SEO recently published an article about how online video is an indispensable tool in professional and legal marketing.

”According to the research, consumers typically visit an average of almost 5 websites (4.8) before they end up making a decision as to which lawyer to choose.  When video is added to the lawyer’s website, this number decreases to 1.8.  This indicates that consumers are more apt to choose an attorney that offers an online video on their website.  Perhaps this is because the clients feel more comfortable dealing with an attorney that they can put a face to”.

The recent report by the Kelsey Group stated that small to medium-sized businesses are expected to allocate 11.6% of their online budgets to video advertising by 2012, driven in part by compelling consumer adoption and conversion rates.

The 2007 study by the Online Publishers Association, a trade group, found that 80 percent of Internet users had viewed an online video advertisement, with more than half taking action. About one of every 6 people made a purchase after viewing a video, the study found.

The bottom line is that videos can be a powerful tool for holding on to your Web site’s visitors – and converting them into professional service industry clients.