Retail and Marketing

In the United Kingdom alone online retail sales on the internet are set to quadruple to £162 billion over the next decade. During the run up to Christmas 2008 , 27 million shoppers will spend a record-breaking £14 billion online, making Britain the Web-commerce capital of Europe.

The Internet Media Retail Group (IMRG) has also released its latest index data of sales by e-retailers and found that 10% of consumer spending is conducted on or influenced by the internet. A staggering 90% of consumers said they have researched goods online before purchasing them offline, the IMRG said, and 52% said they plan to reduce their high street spending this year in favour of the internet.

These statistics are echoed throughout Europe, where there is still even more potential to gain new customers online.

Certain products can be sold from simple catalogue sites where other products require further demonstration and visual examination to secure the sale.

Web videos are the catalyst for keeping customers online longer in order to:

• Generate leads from web traffic
• Provide self-help customer service
• Create inexpensive “TV” type advertisements for products.
• Build brand credentials
• Show product demonstrations
• Give customer testimonials
• Distribution of Video promotional material by internet or DVD

We can provide an end-to-end service from strategy, creation, storyboarding and video production through to the technical implementation of the final video production on your website.